Hugo & Birdy is the creative art child of Sarah Sherman and her uncle Robin York. Their passion for illustration spans the waters and lands between London and Vancouver and unites this multigenerational team in their love for clever whimsical prints & home goods. 

Born and raised under Alberta’s vast prairie skies, Sarah lives, plays and works in the majestic landscape of Vancouver. As co-founder and award-winning creative director of boutique agency Phlo Design Inc., Sarah has curated and refined her gift for captivating design and illustrations. Her devotion to her high school sweetheart turned husband, to their son and to their beautiful little special needs girl, is a testament to her patience and perseverance. Beauty lives in the cracks of everyday whimsy. Sarah’s life and drawings capture her exceptional ability to open her heart to the light. Perhaps it is the bright prairie sun that reflects in everything Sarah touches.

Uncover the captivating tale of Robin York, a man whose life has overflowed with thrilling adventures, whimsical artistry, and boundless creativity. From humble rural beginnings to triumphant moments on the race track, Robin's journey is a mesmerizing odyssey. At a young age he pursued moto-cross, then proceeded to international car events driving a Lotus sports car and after placing 2nd moved onto Formula 5000 McLaren and Formula 2 racing, his passion for the race track knew no bounds.

Meanwhile, Robin's illustrations mesmerized with their playful designs and artistic brilliance. His creativity knew no limits, encompassing vibrant sketches and enchanting creations. While graduating as an architect from the Oxford School of Architecture, he wove his imaginative touch into magnificent churches and listed buildings of the period 1530-1830, leaving a lasting mark on the architectural landscape.

Collaborating with esteemed figures and serving motorsport champions, Robin's life has intertwined artistry with a quest for speed. Today, alongside his wife Jackie, he resides in a charming thatched cottage nestled in the scenic beauty of North Oxfordshire. The cottage, adorned with whimsical design, stands as a testament to a life shaped by magic, adventure, and the enduring power of boundless creativity.